Belize | A Curious Place
Sure, Belize has white sand beaches and all-inclusive resorts. But it’s a country rich with so many more curiosities. So curious is where we started.
The Curious Place campaign was scrappy and humble, with paid and organic social playing an outsized role. But they worked. We drove a 95% increase in arrivals and directly contributed to a 3.3% bump in Belize’s GDP. I don’t often get excited about numbers but damn that felt good
Agency: Olson
ECD: Kevin McKeon
GCD/CW: Ryan Inda
CW: Andy Masur
AD: Brit Ryan, Steph Larson, Michael Simon
Swiss Army Knife: David Fiedler
A Belizean shaman blessed our production with good vibes. It worked. For the most part.