Blue Cross | The Human Doing
A health insurance company let us put a man in a box for 30 days. A human guinea pig. For real. He slept, ate and yes went to the bathroom there.
Passersby used social media to vote on his diet, exercise and leisure activities.
Spoiler: he lost weight, his mood improved and we saved the giant insurance company. with deep pockets a ton of loot not running tv…wait, what?
One Show
Communication Arts Ad Annual
Minneapolis Show: Best of Show
Ad Age: Small Agency Campaign of The Year
Agency: mono
CW: Ryan Inda
AD: Dave Bullen
D: Tony Buckland